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Staples

Staples, Inc. NASDAQ: SPLS is the world's largest office supply retail store chain, with over 1,700 stores worldwide.

The company's first store was opened in Brighton, Massachusetts in 1986. The company is headquartered in Framingham, Massachusetts. It also does business via the Internet, through its website. The idea for Staples was spawned in 1985, while founder Thomas Stemberg was working on a proposal for a different business. He needed a ribbon for his printer, but was unable to obtain one because his local dealer was closed for the Independence Day holiday.

A frustration with the reliance on small stores for critical supplies combined with Stemberg's background in the grocery business led to a vision for an office supply superstore. The first store was opened in Brighton, MA in 1986. The 500th store was opened in Vero Beach, Florida in 1996.

Office Depot Merger
On September 4, 1996, Staples and Office Depot announced plans to merge. The Federal Trade Commission decided that the superpower would unfairly increase office supply prices despite competition from the third-in-line OfficeMax, which did not have stores in many of the local markets that the merger would affect.

Throughout most of the company's history, Staples employed, in its American commercials and advertising promotions, the slogan "Yeah, we've got that.", signifying their wide selection of products. This slogan was retired in 2003, to be replaced with "That was easy." Expanding on that theme, 2005 ads featured a large red push button marked "easy". In the UK, Staples used to use the slogan "You want it. We've got it", however they have now changed it to "That was Easy".

Following a successful television campaign featuring the 'Easy Button', it was turned into a real product. One Million dollars a year from the sales of the buttons is donated to the Boys & Girls Clubs in the USA, and the Special Olympics for easy buttons sold in Canada. When pressed, the device plays the company slogan, "That Was Easy". These easy buttons were shipped to stores in the US and Canada starting in the fall of 2005.

Source: Wikipedia - News Reports

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