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Home Depot stores are large, averaging
105,000 ft² (9,755 m²) and warehouse-style, stocking a large range of
supplies. The company color is a bright orange (PMS 165, CMYK 60M100Y),
on signs, equipment and employee aprons.
Its 2006 sales totaled US$90.8 billion. Despite the 10% increase in
revenue, it dropped three spots to #17 on the 2007 FORTUNE magazine's
FORTUNE 500 list (it was #13 in 2005 and #14 in 2006). The Home Depot
also owns EXPO Design Center, a chain of higher-end home decorating and
appliance stores. In 2006, The Home Depot acquired Hughes Supply which
is to be assimilated into HD Supply serving contractors. In September
2005, Home Depot Direct launched its high-end online home-furnishings
store, 10 Crescent Lane, shortly followed by the launch of Paces Trading
Company, its high-end online lighting store. In mid 2006, Home Depot
acquired Home Decorators Collection which was placed as an additional
brand under its Home Depot Direct Division.
Starting in 2006, Home Depot has started testing with Fuel Centers at some of its stores. The first centers located in Hermitage and Brentwood (both in Tennessee), and Acworth, Georgia are expected to earn $5-$7 Million per year. The fuel centers sell beer, hot food, snacks along with providing diesel at a separate island. This allows contractors with large trucks to be able to fill their vehicles. The fuel centers also offer car washes, which are large enough to accommodate full size pickups.
Slogans used by the Home Depot: "You can do it. We can help." has been used since 2003. Other slogans used in the past 25 years include "The Home Depot, Low prices are just the beginning" in the early 1990's and "When you're at the Home Depot, You'll feel right at home" in the late 1990's and "The Home Depot: First In Home Improvement!" from 1999-2003.
Source: Wikipedia - News Reports
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