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CURCIT CITY (common misspelling of Circuit City)

Circuit City (NYSE: CC) is a Fortune 200 company, and the third largest consumer electronics retailer in the United States with over $11 billion USD in sales, behind Best Buy and Wal-Mart. As of March 28, 2007, Circuit City's domestic segment operated 643 Superstores and 12 other locations in the U.S. Circuit City Superstores range in size from 15,000 to 45,000 square feet (1400 to 4000 m²) and offer a large selection of brand-name consumer electronics, personal computers and entertainment software. Circuit City's international segment operated through over 800 retail stores and dealer outlets in Canada. Circuit City's locations in Canada are operated by InterTAN Canada Ltd which Circuit City acquired as of May 19, 2004. InterTAN runs The Source by Circuit City (formerly Radio Shack) chain in Canada (some of them now called La Source in Quebec) as well as THS Studio UpClose, and G-Wiz.

In 2001, Circuit City introduced a new Superstore format which was much more in-line with the "Big Box Retailer" store design than its prior layouts. Newer stores have a brighter, more open sales floor aimed to more easily allow customers to browse the merchandise. The format allows putting all products, except those that are too large for a customer to carry themselves, on the sales floor. In 2007, new store formats include a 30,000 square foot store aimed to eliminate previously under-utilized space. Approximately one third of new store openings will be in a 20,000 square foot store format to be utilized in smaller trade areas or as urban fill-in locations.

Circuit City has also developed, in partnership with IBM, its first online virtual-reality store based completely within the 3D virtual world of Second Life. The store was opened in December, 2006, and houses 3D representations of actual product carried in stores. Online consumers can shop in the virtual store much like they would in a real store. The Second Life virtual store project was created as part of Circuit City's Multi-Channel initiative to branch into other areas of retailing in addition to a standard store environment. Cellular Phones Info

Domestic segment retail operations are overseen by the President of Retail Stores. Domestic retail operations are divided into 2 divisions. The two divisions are comprised of 10 regions which are under the supervision of Regional Vice Presidents. The 10 regions are comprised of 63 districts, which are overseen by District Managers who regularly visit stores to monitor store operations and meet with Store Management. The Source by Circuit City is currently overseen by Steven Pappas, President of InterTAN.

Supply chain encompasses the organization and processes involved in all of the steps between obtaining product from a vendor and having the product in stock at locations for a customer to purchase. In Fiscal 2006, Circuit City made improvements within its supply chain organization to help identify and react to consumer demand in a timely manner as well reduce the time between buying from a vendor and display of the product at the point of sale. Circuit City has set up a subsidiary, Circuit City Global Sourcing, Ltd (with offices in China, Hong Kong and Taiwan), to assist in obtaining inventory to sell. Most Products are shipped directly from manufacturers to the 9 Circuit City distribution centers. Enhancements in Fiscal 2007 will continue to be made in areas such as vendor relations, distribution and warehousing, inventory management, space planning, and supply process re-engineering.

Source: Wikipedia - News Reports

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